Senior Associate Alan Santos participates in intellectual property seminar

Senior Associate Alan Santos participated as a speaker at a seminar focused on raising awareness of key topics in intellectual property, with special attention to the protection of trademarks and trade names. His presentation highlighted the importance of strengthening a culture of prevention and legal protection of distinctive signs within the business environment.

During the presentation, the relevance of the registration of trademarks and trade names was addressed, underscoring their value as essential tools for legal certainty, market differentiation and the protection of companies' intangible assets. The implications of not timely initiating the corresponding administrative procedure before the relevant registry were also discussed.

The event took place at the Círculo Militar in the district of San Salvador and brought together entrepreneurs interested in learning about the legal and strategic benefits associated with the proper protection of their distinctive signs. In that context, attorney Alan Santos's participation reaffirmed the importance of promoting spaces for legal guidance on matters that directly affect the consolidation and protection of commercial activity.